We expanded Facebook creatives and scaled the best performers using Advantage+ Shopping Campaigns (ASC). On Google, we introduced new Performance Max campaigns targeting product categories, followed by display campaigns aimed at warming up audiences.
We restructured their Meta Ads, focusing on high-margin products with lower cold storage and shipping costs. On Google, we launched top-of-funnel campaigns to promote other products and reduced stress on the hero product by narrowing efforts to profitable states and promoting monthly subscription plans.
We optimized their product feed and developed new audience segments based on keywords and competitors. Multiple shopping and Performance Max campaigns were launched using custom labels, along with YouTube Shorts for top-of-funnel awareness.
We started from scratch, launching test campaigns in Denmark, the Netherlands, the UK, and Germany. Our focus was on customizing ads for each market and audience, promoting different angles.
Through account audits and Google Analytics reporting, we developed a full-funnel YouTube Ads structure to increase conversion rates and target the right market.
We focused on identifying highly relevant keywords for each product category and refined traffic through keyword exclusion. We also enhanced their product feed with optimized titles, images, and descriptions to stand out among other high-end brands.