We expanded Facebook creatives and scaled the best performers using Advantage+ Shopping Campaigns (ASC). On Google, we introduced new Performance Max campaigns targeting product categories, followed by display campaigns aimed at warming up audiences.
We restructured their Meta Ads, focusing on high-margin products with lower cold storage and shipping costs. On Google, we launched top-of-funnel campaigns to promote other products and reduced stress on the hero product by narrowing efforts to profitable states and promoting monthly subscription plans.
We optimized their product feed and developed new audience segments based on keywords and competitors. Multiple shopping and Performance Max campaigns were launched using custom labels, along with YouTube Shorts for top-of-funnel awareness.
We started from scratch, launching test campaigns in Denmark, the Netherlands, the UK, and Germany. Our focus was on customizing ads for each market and audience, promoting different angles.
Through account audits and Google Analytics reporting, we developed a full-funnel YouTube Ads structure to increase conversion rates and target the right market.
We focused on identifying highly relevant keywords for each product category and refined traffic through keyword exclusion. We also enhanced their product feed with optimized titles, images, and descriptions to stand out among other high-end brands.
"They have an amazing work ethic and will do whatever it takes to get the job done, no matter the day of the week or time of year. In the world of DTC advertising, this is a huge advantage. I can always rely on Ishan and can't recommend KES enough."
"Ishan helped run ads for Submerge with a focus on Google Shopping, AdWords, and Meta. They made it so much easier for us, and thanks to their strategic approach, our ROAS significantly improved, achieving impressive returns on our ad spend."
"I recommend anyone in the e-commerce field to contact Ishan to help them grow their online presence. He took our brand’s Google Ads and accelerated our sales to an unprecedented level. His expertise and strategic approach have been game-changers for us."
"Working with Ishan has been nothing short of transformative for our business. The growth we've experienced since partnering with him has been so rapid that there were times when our Google Ads campaigns outpaced our supply chain—haha!"
"Ishan took us from about $20-30K a month to over $200K a month—no exaggeration. What I appreciate most about working with him is that he cuts the fluff and tells you exactly how it is. He knows what needs to be done in your business to hit your revenue goals."