Break Even ROAS: 0
Break Even ROAS is a crucial metric that indicates the exact Return on Ad Spend (ROAS) needed for your ads to cover their costs without incurring a loss. For example, if your Break Even ROAS is 2.2, you can quickly determine whether your Facebook, TikTok, or Snapchat campaigns are profitable. Here’s how it works: Any campaign, ad set, ad group, or ad with a ROAS above 2.2 is generating profit. Any campaign, ad set, ad group, or ad with a ROAS below 2.2 is losing you money. And, if a campaign, ad set, ad group, or ad has a ROAS of exactly 2.2, you're breaking even.